New Apple TV UI Was Rejected By Steve Jobs

March 28, 2012 by: 0
  • Apple-TV-New
  • Screenshot-2012-03-24-at-00.01.24

The controversial new brand Apple television software was in testing at Apple 5 years ago, consistent with an ex-employee, and then-CEO Steve Jobs was the person that knocked it back. Years later, Apple has released it upon an unsuspecting public.

Apple’s big iPad event might have been0 predominantly to announce a brand new tablet, however the tech giants also announced the third-generation Apple TV at an equivalent time.

Sporting new innards that permit the Apple TV to stream 1080p and a redesigned consumer interface, the new hardware went on sale at an equivalent $99 price that had created the previous generation Apple TV therefore well-liked. Even with the 1080p streaming that several had been crying out for though, Apple fans weren’t as happy as one would imagine.

The reason for that’s the new consumer interface that Apple has determined that we are going to all use till one thing higher comes along. Hopefully, that won’t be too long given our experiences with the new interface so far.

Interestingly it’d appear that we are not the only ones that think the new interface leaves lots to be desired. Consistent with one ex-Apple employee, former CEO and co-founder Steve Jobs also was not a fan. In fact, the person himself apparently vetoed the user interface years ago.

During a series of tweets yesterday, ex-employee Michael Margolis shared that the present Apple TV interface was on the drawing board some years ago which, consistent with Margolis, Steve Jobs was the reason that we never saw the colourful interface made its way to a shipping Apple television product.

The now, 5 years when Apple 1st dumped the interface we are all using currently, somebody in Cupertino clearly looks to have determined that now’s the time to resurrect the iOS-like resolution that currently being a lot of derided across the net.

As Macgasm’s Joshua Schnell points out, the really fascinating a part of this news is that Apple has gone back on a choice that was created around 5 years ago, and with Steve Jobs unfortunately no-longer around there was no one to stop the madness. The real question that we are left with now’s a straightforward one: simply who is made user interface selections at Apple these days, and did they really see or use the new Apple television software before giving it the go-ahead?

We can only assume not!

 

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