Study Revealed That Paid Apps Are More Expensive On Android Then iOS
The debate over whether or not iOS or Android is that the best home for smartphone app developers is one that has been raging for some time, and one that shows no sign of abating.
The latest study to require the age-old question of that is best has taken a look at the highest a hundred paid-for apps across each platforms, working out the average value of the apps in an effort to higher perceive how the App Store and Android Market work from the point of read of the developer.
While the overall consensus has forever been that iOS is that the platform to developer paid-for apps, which Android is filled with free apps as a result of users won’t purchase it seems that things might not be as black and white as we 1st thought. Or a minimum of, that’s what the most recent numbers recommend.
Put together by Canalys, the study worked out the average value of the highest one hundred paid-for apps across each iOS and Android, with the results being a motivating one: the common for iOS was $1.47 whereas the competition saw an average of $3.74.
These numbers, as is that the case with most studies, can be taken during a couple of alternative ways, with Canalys believing that they show Android apps are overpriced which the older App Store has settled into a more mature business model. It’s additionally attainable that apps for Android devices are either free, or of the expensive variety, whereas iOS developers tend to offer lots of apps at the magic $0.99 price point.
This assertion is backed up by another of Canalys’ results, with the firm discovering that twenty two of the highest a hundred Android apps value less than a dollar, whereas that number rose to eighty two. It seems that the difference in pricing structures across the 2 competing platforms may be skewing the overall results slightly.
The overarching discovery is that the same no matter how the numbers are split, which is that Android users will indeed happily purchase apps so long as they’re confident they’re what they want, whereas iOS owners are happy to lay down a dollar with the slight risk they may purchase a dud app.